Telemarketing

Our long-term work presence in the Russian market has shown us that telephone contact with the client raises a campaign's effectiveness 5-7 times. Additionally, there is the opportunity to hear clients' positive and negative reaction to the product, and the reasons for the reaction. This information will be very valuable for a company's sales policy in the future.

Multi-faceted approach.

Telephone discussions can be viewed as a separate service. They can also be viewed jointly with a direct-mail campaign, either as a precursor or as a followup. A precursor direct-mail campaign will supply the client's preparedness before the phone call. It will significantly lower the expenses of paying for international and inter-regional calls. Telemarketing as the followup to a direct-mail campaign is to be found in its precise orientation toward the meaningful client, and in minimizing the expenses for direct mail.

Telemarketing to find distribution networks, turn-key.

Our agency effectively uses phone conversations with potential clients in order to find you turn-key distribution networks. Toward that end, we develop questionnairs in order to conduct negotiations, confirm their content with you, and conduct the phone calls going by the agreed-upon scenario. Each potential distributor we call will either have a positive or negative reaction to the business offer. We will explore with them what they are and why.

Systemic market analysis.

While telemarketing, we strive to point you to a systemic approach to the market — taking into account not just a random selection of suitable companies, but the whole market; in this market, we form target groups of enterprises, and in those target groups, we select representative lists. With this systematic approach, we call those representative lists, and you get the complete marketplace picture of how your potential clients view your product.

Complete report on the telemarketing campaign.

After the campaign is over, we provide you an analytical report on its outcome. The report will show you the market reaction to you products. This conclusion is general for the entirety of your potential market, and it will provide you with solid foundation upon which to develop the optimal business strategy to advance your product now and in the future.

Cost and Cost Redemption.

The cost of the telemarketing campaign depends on the questions asked, their complexity and quantity; on the geographic reach of the talks; on the reachability of the callee. The cost of telemarketing to one company — without taking into consideration phone tariffs — is at present around 3 US dollars. We have to say that almost every single telemarketing campaign our firm ever conducted redeemed its cost almost instantly, as you are able to start selling your products immediately.

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